Behind the Scenes of our "Dare to Be You" Campaign

We all know the last couple of years have been everything but calm, so our team decided to end 2021 writting down what actually should be on your new year's bucket list: being yourself!

We all know the last couple of years have been everything but calm, so our team decided to end 2021 writting down what actually should be on your new year's bucket list: being yourself!

Setting up the Resolutions & Moodboard

The mood was set (sneak peek on the left), and when we started-off analysing what our team had written down as the basics of any bucket list, we realized that the most important thing of all, in order to reach these goals, is being something that no one else can: ourselves! And that often takes courage.

However by default, any layer of decision-making that can have an impact on our individuality tends to be postponed to a hypothetical "start line", either to tomorrow or the most popular one - New Year's! 

This was the motivation behind our New Year's Campaign - taking advantage of this new beginning by Daring to Be Ourselves!

On Set

First up, we needed to set the New Year's Eve mood! Then showcase the power of not caring about what others think, boosted by the sparkle of our pieces. This is not a piece of cake but there was a lot of testing...and more testing!

On Set

First up, we needed to set the New Year's Eve mood! Then showcase the power of not caring about what others think, boosted by the sparkle of our pieces. This is not a piece of cake but there was a lot of testing...and more testing!

Setting up the Resolutions & Moodboard

Setting up the Resolutions & Moodboard

The mood was set (sneak peek on the left) and when we started-off analysing what our team had written down as the basics of any bucket list, we realized that the most important thing of all, in order to reach these goals, is being something that no one else can: ourselves! And that often takes courage.

However by default, any layer of decision-making that can have an impact on our individuality tends to be postponed to a hypothetical "start line", either to tomorrow or the most popular one - New Year's! 

On Set

First up, we needed to set the New Year's Eve mood! Then showcase the power of not caring about what others think, boosted by the sparkle of our pieces. This is not a piece of cake but there was a lot of testing...and more testing!

READY TO SEE THE FINAL RESULT?

READY TO SEE THE FINAL RESULT?

READY TO SEE THE FINAL RESULT?

READY TO SEE THE FINAL RESULT?

Make the new year memorable, but while doing so, give up the pressure you inflict on yourself to resemble something you are not!

In 2022, Dare to be More You! Whether that version is more reckless, faulty or fearless: Dare to Show it Out and...

Make the new year memorable, but while doing so, give up the pressure you inflict on yourself to resemble something you are not!

In 2022, Dare to be More You! Whether that version is more reckless, faulty or fearless: Dare to Show it Out and...

UNTIL NEXT EPISODE!

UNTIL NEXT EPISODE!

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